Privacy Policy

Effective Date: January 11, 2026

FarmMarket ("Company") values your personal information and complies with applicable privacy laws. This Privacy Policy explains what information we collect, how we use it, and how long we retain it.

1. Information We Collect

Required Information

Device information: device model, OS version, app version
Anonymous user identifier (Firebase UID)
App usage statistics: screen views, feature usage

Optional Information

Phone number (if phone number verification is selected)
Name and profile photo (if profile is set up)
Location data (if location-based search is used)
Business information (for wholesaler/retailer accounts)
Product listing data: product name, price, product images
Chat messages and images

2. How We Use Your Information

Service provision: delivering the farm produce direct trade platform
User authentication: verifying identity via phone number
Chat service: enabling real-time communication between buyers and sellers
Location-based services: showing nearby products
Notification service: sending push notifications for transactions
Analytics: understanding usage patterns to improve the service
Fraud prevention: detecting and preventing misuse

3. Data Retention

User account data: deleted immediately upon account deletion request
Chat messages: deleted from server upon account deletion
Product listings: deleted upon seller account deletion
Analytics data: retained per Firebase Analytics policy (up to 14 months)
Transaction-related records: retained up to 5 years per applicable law

4. Third-Party Data Sharing

Firebase (Google)

Data shared: device info, user data, chat messages
Purpose: cloud data storage, authentication, push notifications, analytics
Retention: per Firebase policies

Google Cloud Storage

Data shared: profile images, product images, chat images
Purpose: file storage and delivery
Retention: until account deletion

5. Data Deletion

Electronic files: permanently deleted using irrecoverable methods
Firestore data: automatically deleted via Cloud Functions upon account deletion
Storage files: automatically deleted upon account deletion

6. Your Rights

You have the right to:

Access your personal information
Correct inaccurate information
Delete your data (account deletion feature available in-app)
Restrict processing of your data

7. Location Data

Location data is only collected with your explicit consent and is used solely for providing location-based search features.

iOS: Settings > FarmMarket > Location
Android: Settings > Apps > FarmMarket > Permissions

8. Privacy Officer

Privacy Officer

Kyusung Lee

contact@leekyusung.kr

Please feel free to reach out with any privacy-related questions.

Appendix. Website Cookies and Visit Analytics

Unlike the other sections, which describe the app, this section applies only to the website (the domain serving this page).

What we collect — pages visited, referral information (UTM parameters), approximate location (country and city level), device and browser type, screen size, and whether a store link was clicked. The identifier stored in cookies is a browser-level online identifier and may qualify as personal information; however, we do not collect your name, email address, phone number, or any other directly identifying information, and we do not use this identifier to single out any individual.
Why we collect it — solely to understand how visitors reach this site so that we can improve it. It is never used for advertising or profiling.
Tool and cookies — Google Analytics 4 (Google LLC), which stores cookies (_ga, _ga_*) in your browser to distinguish browsers. These cookies last for up to 2 years, and you can delete them at any time using your browser's cookie controls.
Retention — Google Analytics event data is retained for up to 14 months and then deleted automatically. Your consent choice and referral values are stored only in your own browser and are never sent to our servers.
Outsourced processing and international transfer — the statistics above are processed by a processor acting within the scope of our instructions, which constitutes an overseas transfer for outsourced processing; the following is disclosed under Article 28-8 of the Korean Personal Information Protection Act. Recipient: Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA; contact via the Google Privacy Policy). Country of transfer: the United States. Timing and method of transfer: transmitted over the network via cookies from time to time as you use the website. Items transferred: as listed under "What we collect" above. Recipient's purpose of use: generating and analyzing visit statistics for this website, within the scope of our instructions. Recipient's retention period: as stated under "Retention" above. You may refuse this transfer as described under "How to consent, refuse, or withdraw" below, with no disadvantage whatsoever in using the website. We do not provide the data to any other third party.
How to consent, refuse, or withdraw — choose Decline on the banner shown on your first visit and Google Analytics is never loaded; the site remains fully usable. Even after accepting, you can withdraw your consent at any time via Cookie settings; when you withdraw (decline), the related cookies are deleted. As an additional option, you can also remove the cookies by clearing cookies and site data in your browser.

The referral tags (UTM) appended to store buttons do not identify you, are held only for the current browser session, and work regardless of your cookie choice.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via in-app notifications at least 7 days before the changes take effect.

Published: January 11, 2026

Effective: January 11, 2026